Scams: Global Signal Exchange & AI
Global scam losses are estimated to have totaled over $1 trillion in 2024 and are expected to exceed this total again in 2025. AI plays a crucial role in the fight against scams and fraud, allowing us to accelerate the detection of abuse, generate insights, and scale our efforts against harm on Google’s platforms. In October 2024, we announced a new partnership with the Global Anti-Scam Alliance (GASA) and the DNS Research Federation (DNSRF) to launch the Global Signal Exchange (GSE), a global, multi-stakeholder and cross-sector clearinghouse for bad actor signals. The GSE represents a collaborative effort to pool resources and expertise in the fight against scams, enabling faster identification and disruption of fraudulent activities across various sectors, platforms, and services.
As AI continues to evolve, we expect it to play an increasingly important role in safeguarding users and platforms from fraudulent activities. AI-powered enhancements are transforming capabilities, notably as part of the Global Signal Exchange’s mission, allowing for deeper insights into scam tactics and targeted brand threats.
The Global Signal Exchange is a testament to the power of collaboration and innovation in the fight against scams, and we are confident that we can meaningfully impact the scale of this problem affecting users worldwide.
Download the full report to learn more about the Global Signal Exchange & how it is utilizing AI to tackle scams.