The original concept for DECKED came from this observation that there was a gap in the truck bed storage market. Handymen, construction workers, and DIYers had been making plywood drawers for years because these trucks are largely overengineered except for their beds. We were founded based on that idea and also the belief that everyone could use more storage and access. Our goal is to organize America.
Over the past eleven years, we’ve scaled significantly, with about 50 employees in Ketchum and now manufacturing in northwest Ohio and southern Utah with over a hundred employees, as well as doing all our warehousing, shipping, and manufacturing in-house. This commitment to being American-made, and creating American manufacturing and labor, is a crucial part of who we are.
Being customer obsessed is at the core of everything we do. My role of leading both our e-commerce team and customer experience team is a bit untraditional, but the goal is to ensure the customer is central to our advertising, product development, and improvements. Owning our manufacturing allows for real-time iteration and quality control, so we can better serve the customer and get products out to market faster. For example, we've made over 30 product updates to our Drawer System since its fall 2023 relaunch.
We collect massive amounts of feedback—over 6,000 website chats, 2,000 emails, and 800 phone calls monthly—and use AI to sift through it and provide those real-time improvements, whether it’s on the product or our own internal processes.