California

How an Ed-Tech Company is Using AI to Unlock Opportunities for Transfer Students

An interview with Manny Smith, a Google for Startups alum and founder and CEO of EdVisorly, a California-based startup that simplifies student enrollment for admissions and enrollment teams nationwide.

Four images of Manny Smith is a Google for Startups alum and founder and CEO of EdVisorly.
3 min read

Growing up in Georgia as the child of parents who didn’t go to college, I assumed I’d follow the family path into enlisted military service—just like my father, grandfather, and great-grandfather. I didn’t know what FAFSA (Free Application for Federal Student Aid) or a Pell Grant was. Then, four months from graduating high school, everything changed. I got called out of my AP calculus class to meet with a coach from the United States Air Force Academy. After watching my football highlight tape, he offered me a scholarship on the spot. That moment altered the trajectory of my life. I ultimately became the first college graduate and the first military officer in my family.

After graduating, I served on active duty, and chose to focus on developing technology for national defense. As a technical product manager for software and satellite systems, I saw firsthand how technology could drive impact at scale. That realization stayed with me, and it crystalized when I was stationed in California. A friend invited me to a community college conference, where I began learning about all of the barriers transfer students face, many of which mirrored the challenges I’d encountered growing up. These students often don't know what they don't know, and the student-to-counselor ratios are shockingly high. I saw addressing this problem as a new way to serve the country, so I went to business school and founded EdVisorly.

Today, EdVisorly is an AI transfer platform. We build AI to empower admissions and enrollment teams at colleges across the United States—work that’s increasingly vital as higher education confronts an enrollment cliff due to shifting demographics and rapid decline in international enrollments. Schools need to become more transfer-friendly, yet many lack the systems to support those transfer students efficiently.

That’s where we come in, and Google AI has been foundational to our growth.

To organize and interpret vast amounts of institutional data, we use BigQuery, Google’s serverless data warehouse, along with Looker, as our business intelligence platform. This allows us to build fast, flexible interfaces that fit the unique enrollment processes at every institution we serve.

Manny Smith, founder and CEO of EdVisorly

With EdVisorly’s AI platform, universities automate transcript processing and transfer credit evaluations, freeing their teams to focus on what matters most: building relationships with students and families.

We believe the future lies in pairing industry experts with powerful AI. Together,they can achieve extraordinary results, like increasing the productivity of enrollment teams by more than 600%. We don’t just measure success in hours saved, but the value of our mission-driven college and university enrollment teams can create once empowered with these resources to succeed. At one institution, that meant awarding several million dollars in new financial aid after our tools helped quickly identify high-potential students who would have otherwise been overlooked.

For students, we recently launched our AI transfer companion, built with Gemini, to guide them through the transfer exploration and enrollment process with highly personalized support.

As our company grows, NotebookLM has become invaluable. It allows us to standardize documentation, such as operating procedures, and help new employees get answers in minutes or hours rather than days. This level of efficiency requires a company-wide collaboration to maintain excellent data hygiene and comprehensive documentation across the company.

Manny Smith, founder and CEO of EdVisorly

To date, we’ve supported tens of thousands of students and expect to work with around 90 schools by the end of the year. I feel an enormous sense of gratitude for the support that has gotten us here—and an equally strong responsibility to expand our impact. The American dream is about having a clear pathway to pursue your ambitions. Our mission is to build the platform to make that dream achievable through higher education.