Massachusetts

How a workforce startup is paving pathways for job-seekers in emerging sectors with help from AI

An Interview with Daniel Goldstein, the co-founder of Julius Education, a Massachusetts-based workforce technology company, and a Google for Startups AI Academy alum.

Four images of Danieil Goldstein working on his business, Julius Education
2 min read

My co-founder and I were working in the online learning division for a large global publisher, helping launch new degree programs for people seeking jobs in emerging industries like energy, advanced manufacturing, and personalized medicine. Through that process, we found that these organizations doing workforce development don’t have enough insight on these new fields to help connect people with the right jobs. We saw an opportunity to close that gap and started Julius Education.Simply put, we’re a workforce technology that helps communities, organizations, and job-seekers navigate jobs of the future. We do two things: One, we generate new labor market data for customers like federal agencies, state workforce agencies, trade associations, and large employers, who are all aiming to build better performing workforces. And two, we build that information into tools for job-seekers.

Massachusetts is a great example. The state wants to move toward a net-zero grid and needs help mobilizing interest and talent in the sector to support that effort. Since the roles involved in creating a net-zero grid are often unclear, we built a career map that identifies entry, mid-level, and senior positions—jobs like installing solar, utility work, grid construction, and battery storage. Our tool helps demystify what a "net-zero grid career" means and introduces people to all these opportunities across the sector.

The core of our work is gathering data. We use AI to parse every job posting in the country and then organize them with great precision. Employers describe these jobs in so many different ways, so we use all the information in a job posting to determine if they’re the same or different—essentially standardizing the listings. As a result, we can glean much more accurate data about these industries. We did a lot of pilots to sort through these challenges from day one, but the Google for Startups AI Academy: American Infrastructure program really accelerated our ability to build effective classification models.

We use Vertex AI to deploy our own models and power data exploration by our analysts. Then we use the Gemini model to evaluate and strengthen our training data. For instance, if one job has 500 different titles across various postings and fifteen unique skill expressions, Gemini helps evaluate their similarity.

Daniel Goldstein, co-founder of Julius Education

We also use Gemini to help create more usable content for job-seekers, making language more accessible or "de-jargoned" and authoring audience-specific content.

Participating in the Google for Startups AI Academy last year was also a huge impetus to identify a technology roadmap we could grow into.

The team really coalesced around Google Workspace and moved everything to Google tools. That process, alongside partnering with various experts, has really strengthened our ability to do this classification work and allowed us to move more aggressively across industries. We doubled revenue last year, and most of that growth was driven by our data business.

Daniel Goldstein, co-founder of Julius Education

With over 30,000 people already interacting with our tools to date, the journey of Julius Education is still in its early stages. As emerging sectors continue their rapid evolution, the need for clear, actionable data only intensifies. We're committed to staying at the forefront of this change, leveraging AI to not just understand the workforce of tomorrow, but to actively shape a future where everyone can find their place within it.

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