Growing up as third-generation entrepreneurs, Justin and I understood the grit required of Main Street business owners—the kind of painting, plumbing, and farming companies that are the backbone of America. We knew firsthand the financial vulnerabilities these businesses faced. This shared heritage is an important anchor for us and why we’re so committed to what we’re doing now with LoanWell.
Our paths converged as cofounders in 2017. We met and became friends years earlier when we were working on separate startups at a local startup space and then were brought together at a retreat, where we explored this concept of tradition and innovation—building upon the past while embracing progress—which resonated as we explored how to better support small businesses.
Justin had previously worked abroad, where he was doing really cool microfinance work, and I was eager to build tech for my community after finishing business school and a coding boot camp. We asked ourselves, how could we leverage overseas microfinance models and new U.S. tech, where we have more access to APIs and all this protected, connected data, to create more affordable capital? What does that look like, and who could we partner with?
We ultimately discovered Community Development Financial Institutions (CDFIs), a lending community that’s particularly strong here in Durham, North Carolina. These are banks, credit unions, and loan funds that leverage federal and philanthropic capital for lower-cost lending in underserved areas. We saw that despite their crucial community work, they often lacked the tech, data, and automation of large lenders. Our aim was to bridge this gap, not to replace this beautiful human connection but to automate the backend, freeing lenders to focus on relationships.
We built an automated lending platform that helps community lenders deploy capital more efficiently, automating applications, reminders, and using Google’s AI for preliminary decisions. This enables small teams to significantly increase their capacity, reviewing tens of hundreds of applications in a week.