At the end of the day, we all want to feel valued by our employer. That’s what inspired me to start Maxwell.
My path to HR wasn’t linear—I began by building and managing financial products. I vividly remember the magical feeling of receiving benefits that truly addressed my needs as a new parent, like flexible work arrangements and childcare support. It made me feel valued and more productive.
After a decade in corporate HR, I saw how challenging it is to make employees feel cared for. Benefits are often expensive, time-consuming to manage, and don’t resonate with employees. Many don’t understand their options, or the offerings feel irrelevant. I knew there had to be a better way. What if we could make it easier for teams to personalize the employee experience while maximizing the impact of their budgets and business results?
Maxwell empowers employers to offer rewards, recognition, incentives, or a defined budget for lifestyle benefits—like a gym membership or pet insurance—and employees choose how to spend it. We also consolidate traditional benefits into one user-friendly app, using behavioral science to boost engagement and employees’ awareness of their benefits. HR teams spend 10 to 15 hours a week answering benefit questions; if you can reduce even a few hours, that’s a huge time savings.
As Maxwell grows, we’re taking advantage of AI-powered tools for our workflow, too.